Outdoor advertising is advertising that is visible from public places such as streets, squares, bus stops or taxi ranks, and that can be put up on publicly or privately owned property.
Reasons companies have to submit building plans for large advertising structures....
Malls account for 70% of retail value in SA with 36% of that spend attributed to the presence of in mall advertising
Neil Eddleston of JCDecaux OneWorld was in South Africa to reveal the particulars of the group’s latest OOH measurement study
The future of OOH media, in South Africa and for our neighbours to the north, is digital and mobile.